Why invest in your website?
"I wouldn't think twice about spending a few thousand dollars on a new lounge or a holiday... but I procrastinated for so long over upgrading my website that I probably lost more than $10,000 of business as a result and wasted hours of my own valuable time working around its weaknesses."
"It's amazing how obvious the flaws become and how quickly things can be fixed when you get the ball rolling with O'Kane Internet Consulting."
These are just a few of the comments we've received from customers we're working with right now.
A website is like any other business tool. It needs to be serviced regularly. You should audit its performance and make adjustments and improvements to ensure that you are getting the most out of it. For businesses whose entire business model is built in the online sphere, this is even more critical. Many online business owners know where the problems are, but are usually surprised to find out that there are bottlenecks and distractions they weren't even aware of that lose customers.
Optimising your website doesn't have to cost a fortune, and can often be as simple as rethinking your information architecture to help customers interact with you or getting a better understanding of how people find your website and optimising these search channels. It might require an overhaul of your look-and-feel if you've been around for awhile, or you may even have some custom processes that would make both yours and your customers life easier by developing online. Whatever it is, talk to us because if you are serious about building a long-term online business then continuous improvement can be your competitive strength and the team at O'Kane Internet Consulting make great technology partners.
The online world is a crowded place where success depends on living up to customer expectations of brand and service from the first click. You often have just seconds to make the right impression, and if you don't understand where you are losing customers it's not long before they abandon your site in favour of another one which is more usable and quick to meet their needs. There's a lot more to this than just nice visual design.